We’ve already told you that the most successful real estate agents are efficient, positive thinkers with determination and good communication skills. They constantly rethink and reevaluate the way they do business, and they keep pace with technology.

Staying on the cutting edge of technology may sound daunting – and even expensive – but in reality it will save you time, make you more customer-oriented and allow you to maximize your earnings.

And aren’t those the real marks of success in real estate?

Fortunately, technology continues to provide pathways to that success without having to spend truckloads of dollars. Two of the easiest and least expensive are:

Cloud-based solutions: One reason why companies from every sector of the economy are heading to the cloud is because they are more cost-effective than other options. Cloud-based technology allows you to organize, manage and streamline your business, plus reap the benefits of having everything in your office at your fingertips.

Social media: Connect with people who make up your target market where they already are and you’ll put yourself ahead of the game. Engaging on social media costs no more than your time and can be invaluable to your business.

Agents who use technology to their advantage are reaping its benefits and putting a lot of ground between themselves and the competition.

To find out more about affordable tools that give realtors an edge over the competition, contact dotloop today.

Published on July 25, 2012